An independent, practical publication about how brands appear in AI-powered search and answer systems — ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, and Google AI Mode. We test what can be observed, report what we saw, and say plainly where the evidence runs out.
Visibility & share of voice
Which brands get named and recommended in AI answers, how often, and how that compares with competitors in the same category.
Cited & surfaced sources
The domains and source types AI answers draw on — directories, review sites, forums, publishers, and brands' own pages.
Prompt research & measurement
How to build a prompt set that holds up, and how to report AI-search results without overclaiming what they prove.
Tools & benchmarks
Transparent reviews of AI visibility, GEO and AEO tools, plus periodic cross-industry benchmarks across healthcare, fitness, local services, SaaS and ecommerce.
